What Does Bracknell’s Regeneration Mean for House Prices?

At the start of 2019, the Bracknell Regeneration Project announced that it would be injecting £30million into the next phase of the town’s transformation. Not only is this exciting news for residents – it’s likely to have a positive impact on the property prices too.

If you’re thinking of selling or buying a home in Bracknell, read on.

What’s happened so far in Bracknell?

Regeneration initially started back in 2011, with a £6million Waitrose store, which was built on Bond Way. The next large-scale project was the construction of The Lexicon, a substantial development that brought 70 new retail stores, restaurants and bars to Bracknell, plus a cinema, events venues, public squares and additional car spaces.

Substantial funds were also put into improving the road infrastructure. Now, the council are focusing on three main areas – Coopers Hill, Market Street and Jubilee Gardens.

The next phase of regeneration

The next addition to Bracknell will be The Deck; an area that was previously the Bentall’s department store. The Deck will be home to many of the town’s new eateries and shops, and will eventually link up to Princess Square.

Councillor Marc Brunel-Walker stated that while the “retail market is tough” across the country, Bracknell is bucking these trends, with “strong footfall and sales figures”. It’s anticipated that The Deck will be completed by 2022.

Why does this matter?

Bracknell’s investment potential has already been recognised, with increasing numbers of people moving into the area. Indeed, the population is predicted to rise by 15% (by 2039). Often dubbed the UK’s ‘Silicon Valley’, Bracknell is becoming a key location for tech businesses, and many other bluechip companies have chosen to make it their home.

The significant regeneration works are likely to make the town even more attractive to potential buyers. The rise in interest will push property prices up, which is great for those looking to sell in the future. It’s also good for buyers. By purchasing a home now, it’s likely that you’ll make a good profit on it if you choose to sell at a later date.

New developments

Developers have noticed Bracknell’s rising appeal, and as such, have started building more houses in the area. The Grand Exchange is one example – a towering building with over 180 one and two-bedroomed apartments. The building has some impressive features, including co-working areas, a 24-hour concierge, and a private entertainment space for residents to use.

New houses are also being built at Winchester House, and planning permission is in place at the old bus depot – Coldborough House.

Is now the time?

Now is definitely the time to buy property in Bracknell. The town has so much going for it (quick commuting times to Central London, plus a wealth of amenities), and the regeneration means that competition for houses is likely to be higher as the years go on.

If you’re looking for a town with a modern, exciting retail centre, plus everything you need right on your doorstep, this could well be the place for you.